Overview
Spearheaded the production of all digital marketing assets and social media assetsfor the multiple sport brands under the umbrella of Easton Bell Sports. Projects included high-quality digital campaigns: web banners, landing pages, email blasts and social media assets for all brands.
My Contributions
I assisted in creating digital assets for the global marketing team as well as general website enhancments for the multiple EBS sport brands. The Easton brand umbrella consisted of ( Baseball, Softball, Hockey, Lacrosse, Cycling, Giro, Ridell, Bell Helmets and Blackbrun. All brands had a unique style guide to follow. My main tasks were creating style guidelines, ecommerce promo assets such as eblasts, landing pages and web banners.
