Alex J. Herrera
Senior Digital Designer · Creative Lead
I turn complex ideas into clear, compelling digital experiences.
15+ years shaping high-impact work across UI/UX, e-commerce, campaigns, motion, brand systems, print and production for recognized global brands.
15+Years of experience
360°Brand-to-product thinking
CALong Beach · Remote/Hybrid ready
UI/UX + Product
Brand + Print
Motion + Systems
Selected work
Built to engage.
Designed to perform.
A career-spanning collection of digital products, e-commerce creative, entertainment campaigns, visual systems, print, packaging and illustration.
Why Alex
Senior-level judgment.
Hands-on craft.
I connect visual storytelling with UX thinking and business goals. That means I can shape the north-star idea, build the system behind it, and still sweat the details in the final execution.
Creative directionUI/UX designE-commerceDesign systemsMotion graphicsCampaignsBrand identityProduction design
Available for the right opportunity
Let’s make something
worth remembering.
Seeking senior design, creative lead, art direction, and UI/UX opportunities — remote, hybrid, or Southern California.