My name is Alex Herrera. An innovative and detail-oriented Senior Digital Designer with over 15 years of experience crafting user-centric digital experiences across web, mobile, and streaming platforms. I’m an expert in UI/UX design, product design, visual storytelling, and cross-functional collaboration to support product, marketing, and brand development initiatives. I have a proven leadership in managing creative teams and executing scalable design systems.
Adept at motion graphics, responsive design, A/B testing, and user interface prototyping using industry-standard tools and agile workflows. Born and raised in Southern California, I currently reside in Long Beach. I have over 15 years of experience working for multiple fortune 500 companies such as FOX, ABC, Disney, Belkin/Linksys, Epson and Easton Bell Sports.
Core Competencies
Digital Design · User Interface (UI) Design · User Experience (UX) Design · Art Direction · Design Systems
· Motion Graphics · Email Marketing Design · Responsive Web Design · Design Thinking
· Wireframing & Prototyping · Creative Strategy · Conversion Rate Optimization (CRO) · Cross-Functional Team Leadership
Technical Skills
Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, After Effects), Figma, Sketch, InVision, Webflow
Web/Dev Tools: HTML, CSS, JavaScript, Jira
Platforms: iOS, Android, TVOS, Fire TV, Xbox, Windows
Methodologies: Agile, SCRUM, Design Systems, Mobile-First Design
Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, After Effects), Figma, Sketch, InVision, Webflow
Web/Dev Tools: HTML, CSS, JavaScript, Jira
Platforms: iOS, Android, TVOS, Fire TV, Xbox, Windows
Methodologies: Agile, SCRUM, Design Systems, Mobile-First Design
Thank you!